For over 30 years V/Line, both its coach and rail networks, has connected regional communities in Victoria’s north, south, east and west and all points in between. It is a major employer with a workforce of 2,190, of which about a third live and work in regional Victoria.

The Objective

V/Line put the heat on Present Company Included to come up with a summer care kit for its 1400 regional workers as a way to help them cope with the hot and dry days ahead. All 1400 kits had to be packed after Christmas and be ready for distribution in the first week of 2023!

The Strategy

We looked at gifting V/Line’s regional employees with a kit that would not only help them do their best, but also be at their best, especially if there were to be days of sweltering heat.

The Result

Integral to the kit were branded and unbranded items essential to the outdoors: a reusable water bottle with ice brick, cooling towel, 50+ SPF sunscreen, Blistex 50+ lip balm and Bushman insect repellent, all of which were presented in a cotton tote bag bearing V/Line’s corporate colours and logo.

V/Line were very happy with our selection of merchandise and with how we kept the packing and delivery of the kits to their Melbourne and regional train stations on track. They trusted us to respond quickly and honestly with a campaign that not only promoted V/Line, it also supported its people.